Be inspired, network and get up to speed on the latest trends and the most up-to-date thinking from some of the world's best speakers.
Innoday will motivate you to translate your new insights and ideas into action that will help you and your business grow.

Insights, lessons, foresight

Gain new insights, learn from successful businesses and get up to speed on the latest global trends.

Innovation, trends, branding

Learn from the world's leading experts from different fields that are crucial to profitable growth and customer satisfaction.

Inspiration, reflections, networking

Be inspired, reflect and network with other executives and experts throughout the day.


This year’s theme

Transforming Companies
through Creativity and Innovation

Never has the speed of change been faster. Never have so many companies been disrupted; in 1960 the average age of a S&P 500 company was 60 years, by 2020 the average age is expected to be 12 years – a compression of 5 times! Since 2000, 52 per cent of the companies on the Fortune 500 list are gone.

Digital Darwinism is unkind to companies who wait. In today’s world it is no longer enough to be ready for the next big thing, in order to be successful you must already be working on the next big thing.

Innoday will help you get up to speed with the latest trends that impact your company right now and in the future.

Innoday will also change the way you think about creativity, failure, innovation and mastery.

You will get new insight on why 'small data' is the foundation for breakthrough ideas or completely new ways to turn around brands.

Innoday also offers the truly unique opportunity to learn the foundations of Blue Ocean Strategy and how to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant, directly from the management guru who developed this groundbreaking concept.

Learn how successful Blue Ocean Strategy companies like Spotify and IKEA create the culture, strategies, tools and processes that will make innovation happen.

Attend the VIP sessions and gain a better understanding of why we buy from branding guru Martin Lindstrom, based on his 7 million dollar study and bestseller 'Buyology'. You will also get deeper insights on the Blue Ocean Strategy concept at our exclusive Q&A session with INSEAD Professor Renée Mauborgne.

Don’t be disrupted - join Innoday  and future-proof yourself and your company!




Renée Mauborgne

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Renée Mauborgne

Professor INSEAD, Co-Author Blue Ocean Strategy, sold in record-breaking 3.5 million copies in 44 languages. Ranked no 3 on the prestigious Thinkers 50 list.

Martin Lindstrom

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Martin Lindstrom

Branding Guru & bestselling author.
Ranked no 18 on Thinkers 50 list of the world’s top management gurus.

Sarah Lewis

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Sarah Lewis

Professor Harvard University, bestselling author. Acclaimed speaker at TED and World Business Forum.

Stefan Hyttfors

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Stefan Hyttfors

Futurist, Speaker of the year in Sweden 2014.
Probably the most sought-after speaker in Scandinavia.

Sofie Lindblom

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Sofie Lindblom

Former Global Manager Innovation, Spotify, CEO and Co-founder ideation360, Board member Business Sweden & Silicon Vikings.

Jeroen Pietryga

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Jeroen Pietryga

CEO, IceMobile
Chief Innovation Officer, Brand Loyalty

Bengt Eliasson

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Bengt Eliasson

Nordic Innovation Lead - IBM Consumer Industry


Registration and networking breakfast

08.00 | Morning session



Mathias Dittrich, Programme & Event Director
Lydia Capolicchio, Moderator


Digitalization is a Journey, Not a Destination

Bengt Eliasson, Nordic Innovation Lead - IBM Consumer Industry

Key Takeaways:

  • What is needed for retailers and brands to keep pace with the global consumer industry in 2017.
  • What the "new era of retail" really mean for the different players of the value chain.
  • Where is a good place to start and how do you reach and maintain the right momentum.


Survival and Success; Embrace Your Inner Ostrich

Jeroen Pietryga, CEO IceMobile, Chief Innovation Officer, Brand Loyalty

  • The odds for survival and success are fundamentally low, especially in food retail
  • If you want to increase the odds, you need to be truly consumer driven. And to get that right you need to experiment with grit
  • The good news is that the times we live in allow for unprecedented opportunities to do both

Networking break

09.30 | Main session i


Innovate and Adapt to the Speed of Change, or Die

Stefan Hyttfors, Futurist & Author, Speaker of the Year in Sweden 2014

Key Takeaways:

  • How software will disrupt all industries this coming decade.
  • Why being the best can be a serious problem.
  • What peer-to-peer networks mean from a business perspective.
  • How to manage self-disruption in a world of self-destruction.


Creativity, the Gift of Failure, and the Search for Mastery

Sarah Lewis, Professor Harvard University, Author of The Rise: Creativity, the Gift of Failure, and the Search for Mastery

Key Takeaways:

  • How we each can build a life that strives for excellence and creativity on all levels.
  • How our understanding of failure (and learning from it) can ignite innovation.
  • How curiosity and curating purpose is what drives us forward.
  • How to pursue mastery over success.

Networking lunch and book signing with Stefan Hyttfors & Professor Sarah Lewis

12.30 | Main session ii


Forget Big Data — Small Data Defines The Future

Martin Lindstrom, Branding Guru & Author of bestsellers like Small Data –The Tiny Clues That Uncover Huge Trends, Buyology, Brand Sense, Brand Child, Brandwashed etc

Key takeaways:

  • Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution.
  • How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company.
  • How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data.
  • Which concrete steps your company should take in order to address this new data evolution.


Setting the Stage for Innovation

Sofie Lindblom, Former Global Manager Innovation, Spotify, CEO and Co-founder ideation360, Board member, Business Sweden & Silicon Vikings 

Key takeaways:

  • How to transform your organisation from just talking about innovation to making it happen.
  • How to find the perfect balance between creativity and structure for your organisation.

Networking break and book signing with Martin Lindstrom

14.30 | Main session iii


Beyond the Flatpack: Designing IKEA for the Future

Torbjörn Lööf, CEO, Inter IKEA Group

Key takeaways:

  • Why you should change even if you have a successful concept.
  • What you can gain when innovation takes place throughout all levels of the company.
  • How IKEA will engage with many more people.


Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

Renée Mauborgne, Distinguished Fellow and Professor of strategy at INSEAD, Co-Author Blue Ocean Strategy & Co-Director of INSEAD Blue Ocean Strategy Institute.

Key takeaways:

  • How Blue Ocean Strategy provides a groundbreaking theory as well as actionable tools and methodologies to make competition irrelevant by creating uncontested market space.
  • How tomorrow’s leading companies will succeed not by battling competitors but by creating ‘blue oceans’ of uncontested market space.
  • How Value Innovation enables to create leaps in value both for companies and customers, creating all new profitable demand.

Conference ends and book signing with Professor Renée Mauborgne

16.30 | VIP Session


Buyology: The Truth and Lies About Why We Buy

VIP session with Martin Lindstrom

Key takeaways:

  • What truly influences our decisions in today’s message-clutterad world.
  • Why 9 out of 10 new product releases fail.
  • Does sex actually sell? Can senses like smell, touch and sound be so powerful as to physically arouse us when we see a product?


Q&A session - Implementing Blue Ocean Strategy

VIP session with Professor Renée Mauborgne


VIP sessions ends

16.15 - 20.00

Drinks and a light buffet

Sponsored by

Join one of Europe’s best business conferences!
Be inspired, network and get new insights and ideas from some of the world’s leading experts.
7.450 SEK (780 €)
Special deal
Go 5 pay only for 4,
10 for 8 etc! (5.960 SEK)

  • Full day ticket to the conference
  • Breakfast, lunch and coffeee servings
9.950 SEK (1042 €)
Only a few seats left!  

  • Full day ticket to the conference
  • Breakfast, lunch and coffee servings
  • VIP seating
  • VIP session with Prof. Renée Mauborgne
  • VIP session with Martin Lindstrom
  • Signed copy of Blue Ocean Strategy
  • 30 days on-demand access to the presentations (except Prof. Mauborgne's)
  • Full day ticket to the conference
  • Breakfast, lunch and coffee servings
  • Full day ticket to the conference
  • Breakfast, lunch and coffee servings
  • VIP seating
  • VIP session with Prof. Renée Mauborgne
  • VIP session with Martin Lindstrom
  • Signed copy of Blue Ocean Strategy
  • 30 days on-demand access to the presentations (except Prof. Mauborgne's)
Venue & Hotel

Stockholm Waterfront Congress Centre is located at Nils Ericson's Plan between Stockholm’s Central Station and the City Hall. Escalators right next to the congress centre give you direct access to the Central Station, including railway platforms, subway platforms and the airport shuttle train platform.

The Radisson Blu Waterfront Hotel is situated in direct proximity to the venue, which makes it ideal for Innoday guests. Please use the link below to book a room at our special Innoday rate.

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Programme & Event Director:
Mathias Dittrich
+ 46 (0)708 445 448
Event Coordinator:
Marie Höglund
+ 46 (0)708 634 850

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