Stefan Hyttfors

”That’s what I do; I study change  and I try to inspire as many as  possible to embrace it.”

"My mission is to make you ready for change. There are two kinds of change.

There’s falling, and there is jumping. Falling is when someone pushes you off a cliff. At best, it takes seconds to go through the stages – horror, panic, flapping limbs, getting ready for impact – before landing.

At worst? At worst, you are still panicking after you’ve hit the ground.

Jumping is different from falling. When you jump, you decide the approach. You decide whether to flap your arms or turn your jacket into a makeshift parachute.

The ground might still be coming quickly at you, you might get hurt, but you are in control, you can adjust damages, and you might even land in a better place than where you started.

Jumping is thrilling."

Stefan Hyttfors is a futurist and keynote speaker on topics such as future trends, innovation management and business development. He was appointed Swedish Breakthrough Speaker of the Year 2012 and Speaker of the Year 2014.

Stefan Hyttfors lectures on how innovation, disruptive technologies and behavioral change affects the worlds of business and social issues. The mission is to inspire as many as possible to embrace change.

The future is about how we create new, rather than capitalize on old, forms of society and business models to expand wealth and quality of life. So that's what I do; I study change and I try to inspire as many as possible to embrace it.

He is one of Swedens leading voices on future business and network society. He has more than 20 years experience in media and marketing as Photo Editor-In-Chief at Expressen, Senior PR Consultant at Prime PR and Founding Partner at Wenderfalck Digital Marketing Consultancy.

Stefan Hyttfors is probably the most sought-after speaker in Scandinavia. His upcoming book, Yoga for Leaders - How to manage Self-Disruption in a world of Self-Distruction, will be released in Februari 2017.