Jeroen Pietryga

We believe that we are most able to help retailers build 1-to-1 relationships with their consumers at mass scale.

Since joining IceMobile and BrandLoyalty in 2013, Jeroen Pietryga has focused IceMobile’s strategy towards building 1-on-1 relationships between retailers and consumers on a mass scale.

As BrandLoyalty’s Chief Innovation Officer (CIO) and IceMobile’s CEO, Jeroen is a strategic innovator at heart. Holding an MSc degree in Applied Physics and working for several years in marketing at Proctor & Gamble in Rotterdam, Brussels and Geneva, he returned in 2005 to the Netherlands to work for food retail market leader Albert Heijn (Ahold Delhaize), eventually taking up the position of Senior Vice President and member of the Board responsible for Marketing and Format management.