Peder Clason, Group Marketing Director at HL, has extensive background in brand building and retail. Peder spent a decade with Procter & Gamble, living and working across the EMEA region, driving consumer understanding, innovation and brand development. He then headed up global brand strategy for Absolut before joining HL in 2016.
Founded in 1954 during the great retail revolution at the time, the birth of self-service stores, HL has grown from a small family owned manufacturer into a world leading solutions provider with installations in 295,000 stores across five continents. Helping the world’s retailers and brands to create attractive and profitable in-store experiences HL’s mission is to help make physical grocery shopping an experience rather than just a transaction.
Taking on today’s retail revolution, the opportunity is to reclaim the physical grocery shop as the center piece of the modern village square. Fundamental to this transformation is understanding the evolving shopper missions, help tackle the sustainability challenge, and create shopping experiences that deliver in this time of change.