Welcome to INNODAY® on 21 March 2019!

Be inspired, network and get up to speed on the latest trends and the most up-to-date thinking from the world's leading experts.
Innoday will motivate you to translate your new insights and ideas into action that will help you and your business grow.


Insights, lessons, foresight

Gain new insights, learn from successful businesses and get up to speed on the latest global trends.

Innovation, marketing, management 

Learn from the world's leading experts from different fields that are crucial to sustainable profitable growth.

Inspiration, reflections, networking

Be inspired, reflect and network with other executives and experts throughout the day.


 

This year’s theme

Competing for the Future

“There’s no such thing as “sustaining” leadership; it must be regenerated again and again. To get ahead of the industry change curve top managers must recognize that the real focus for their companies is the opportunity to compete for the future.”

This was true in 1994 when Professor Gary Hamel and Professor C.K Prahalad wrote the bestseller Competing for the Future - named one of “The 25 Most Influential Management Books” by TIME Magazine - and it is even more true today.

The brilliant Futurist Sophie Hackford will help you get up to speed with the latest technology trends - AI, AR, VR etc - that are changing the way we live our lives and how companies do business.

You will also learn from the dynamic and charismatic Dr. Jonas Ridderstråle what it takes to build a fast-forward company for an agile age.

Over the past decade, organizations around the world re-engineered their operating models for the sake of efficiency.  Problem is, efficiency is now a commodity. According to Prof. Hamel, tomorrow’s winners will be the companies that retool their management model for the sake of innovation. 

Innoday offers the truly unique opportunity to learn how to make innovation a core competence in your company, directly from the management guru who developed this groundbreaking concept.

“Half the money I spend on advertising is wasted, the problem is I do not know which half.”, is a famous quote from Lord Leverhulme, the British founder of Unilever. Marketing is still too often based on old theories rather than on science. Innoday gives you a rare opportunity to learn what really works, from Prof. Byron Sharp, author of How Brands Grow, called one of the most influential marketing books of the past decade.

You will also learn how successful companies manage to grow and keep the rate of change faster inside the companies than outside.

Attend our VIP session and learn directly from Professor Gary Hamel, who invented the management innovation concept, how to "hack" management and jump to "Management 2.0". You will also get another once-in-a-lifetime opportunity to gain deeper insights about the Rules of brand growth and the Laws of marketing at the exclusive Q&A session with Professor Byron Sharp.

Don’t be disrupted - join Innoday and future-proof yourself and your company!

 

 



Professor Gary Hamel’s first talk in Sweden in over a decade!

The world’s leading business thinker
WALL STREET JOURNAL

A management innovator without peer
FINANCIAL TIMES

The world’s reigning strategy guru
THE ECONOMIST


Professor Byron Sharp’s
first talk in Sweden!


How Brands Grow: what marketers don’t know  has been called one of the most influential marketing books of the past decade and was voted marketing book of the year 2013.
Speakers 2018





Gary Hamel

Read more

Gary Hamel

Professor, London Business School, Director Management Innovation eXchange, Author The Future of Management, Competing for the Future etc.






Sophie Hackford

Read more

Sophie Hackford

Futurist & researcher, former Director Wired Consulting, Ambassador, Singularity University






Byron Sharp

Read more

Byron Sharp

Professor of Marketing Science, University of South Australia, Director Ehrenberg-Bass Institute for Marketing Science, Author How Brands Grow






Jonas Ridderstråle

Read more

Jonas Ridderstråle

Business thinker, Author Funky Business, Fast Forward: Make Your Company Fit for the Future, Visiting professor at Ashridge business school.






Olesya Moosman

Read more

Olesya Moosman

Measurement Specialist, Google Sweden






Paul Clarke

Read more

Paul Clarke

Chief Technology Officer, Ocado






Baman Motivala

Read more

Baman Motivala

Area Vice President Nordic Region, Salesforce






Josefine Kvarnström

Read more

Josefine Kvarnström

Director Brand Studio & Insight, Schibsted Sales & Inventory






Erik Modig

Read more

Erik Modig

Researcher at the Center for Consumer Marketing, Stockholm School of Economics




This year’s theme

Competing for the Future

“There’s no such thing as “sustaining” leadership; it must be regenerated again and again. To get ahead of the industry change curve top managers must recognize that the real focus for their companies is the opportunity to compete for the future.”

This was true in 1994 when Professor Gary Hamel and Professor C.K Prahalad wrote the bestseller Competing for the Future - named one of “The 25 Most Influential Management Books” by TIME Magazine - and it is even more true today.

The brilliant Futurist Sophie Hackford will help you get up to speed with the latest technology trends - AI, AR, VR etc - that are changing the way we live our lives and how companies do business.

You will also learn from the dynamic and charismatic Dr. Jonas Ridderstråle what it takes to build a fast-forward company for an agile age.

Over the past decade, organizations around the world re-engineered their operating models for the sake of efficiency.  Problem is, efficiency is now a commodity. According to Prof. Hamel, tomorrow’s winners will be the companies that retool their management model for the sake of innovation. 

Innoday offers the truly unique opportunity to learn how to make innovation a core competence in your company, directly from the management guru who developed this groundbreaking concept.

“Half the money I spend on advertising is wasted, the problem is I do not know which half.”, is a famous quote from Lord Leverhulme, the British founder of Unilever. Marketing is still too often based on old theories rather than on science. Innoday gives you a rare opportunity to learn what really works, from Prof. Byron Sharp, author of How Brands Grow, called one of the most influential marketing books of the past decade.

You will also learn how successful companies manage to grow and keep the rate of change faster inside the companies than outside.

Attend our VIP session and learn directly from Professor Gary Hamel, who invented the management innovation concept, how to "hack" management and jump to "Management 2.0". You will also get another once-in-a-lifetime opportunity to gain deeper insights about the Rules of brand growth and the Laws of marketing at the exclusive Q&A session with Professor Byron Sharp.

Don’t be disrupted - join Innoday and future-proof yourself and your company!

 

 

Agenda 2018
 
07.15

Registration and networking breakfast

 
08.00 | Morning session

 

The Media and Marketing that Builds the Brands of the Future

Josefine Kvarnström, Director Brand Studio & Insight at Schibsted Sales & Inventory
Erik Modig, Researcher at the Center for Consumer Marketing at Stockholm School of Economics

Key takeaways

  • How media consumption is affecting people's preferences
  • How advertising can be used to create inspiration and drive customers to stores
  • How to use different types of data to understand customers

 

Turn up the Intelligence to Drive Efficiency and Innovation

Baman Motivala, Area Vice President of Enterprise Sales for Salesforce in the Nordic region

Henning B. Treichl, Master Solution Engineer, Salesforce

Key takeaways

  • How to leverage new technology to create an exceptional customer experience
  • How to use AI to monitor in-store conditions
  • How to engage the consumer by analyzing multiple data sources.
 
09.00

Networking break

 
09.30 | Main session

 

Technologies Turbocharging the Future

Sophie Hackford, Futurist and Researcher, former Director Wired Consulting, Ambassador Singularity University

Key takeaways

  • What technologies are shaping the future.
  • How to ask better questions, both with technology, and about technology.
  • How man and machine are merging.
  • How innovation doesn't just happen in the Silicon Valleys of the world. 

 

Data Driven Transformation

Olesya Moosman, Measurement Specialist, Google Sweden

Key takeaways

  • How to be relevant for your customers in a tech driven world.
  • How to reach you customers anywhere, by being multi-moment focused.
  • How to re-think your organizational structure to be there throughout the whole customer journey.
 
11.10 - 12.10

Networking lunch and book signing with Jonas Ridderstråle


 

Fast/Forward: Make your Company Fit for the Future

Jonas Ridderstråle, Business thinker and author Funky Business, Fast Forward, Visiting Professor Ashridge business school.

Key takeaways

  • How to run a more networked enterprise and profit from a culture of collaboration.
  • How to build a real-time enterprise with a greater tolerance for mistakes and create a culture of creation.
  • How to compete on confidence by capitalizing on courage and how to create a culture tapping into our emotions.

 

How Brands Grow - What Marketers Don't Know

Byron Sharp, Professor of Marketing Science, University of South Australia, Director Ehrenberg-Bass Institute for Marketing Science, Author, How Brands Grow.

Key takeaways

  • How old marketing theory can harm productivity, and even destroy brands.
  • How scientific laws give marketers power.
  • How brands grow, based on decades of evidence.
 
14.00 - 14.30

Networking break and book signing with Byron Sharp


 

Building a Smart Broadband of Grocery – Insights from the World’s Largest Online-Only Grocery Retailer

Paul Clarke, Chief Technology Officer, Ocado

Key takeaways

  • How Ocado is harnessing technology to disrupt retail and itself
  • How Ocado's approach to innovation is the alchemy that makes the real magic happen
  • How the time for talking about digital transformation has passed and it's time to be executing it at scale or die

 

Making Innovation a Core Competence

Gary Hamel, Professor LBS, Director Management Innovation eXchange, Author, What Matters Now, The Future of Management, Competing for the Future etc. 

Key takeaways

  • How to unleash the creative potential of every employee.
  • How to inject innovation DNA into every system and process.
  • How to create a culture of relentless, fast-paced experimentation.
  • How to turn every manager into an innovation champion.
 
16.15

Conference close and book signing with Gary Hamel

 
16.30 | VIP session

 

Q&A session - How Brands Grow

VIP session with Prof. Byron Sharp


 

Hacking Management

VIP session with Prof. Gary Hamel

Key takeaways

  • How to challenge toxic management orthodoxies.
  • How to calculate the hidden costs of bureaucracy in your organization.
  • How to build a portfolio of breakthrough management experiments.
  • How to become a management activist within your own company.
 
18.00

VIP session ends

 
16.15-20.00

After-conference drinks and a light buffet in Bar5

Sponsored by


Who should attend Innoday?

Actually everyone. Everyone needs to evolve and understand what innovation is all about, because in the future a company cannot just outsource innovation to the innovation department.”

Martin Lindstrom
Branding guru, speaker at Innoday ’17
Registration will open in October.
Innoday ’19 will be fantastic. Hope you will join us!
 
 
Venue & Hotel

Stockholm Waterfront Congress Centre is located at Nils Ericson's Plan between Stockholm’s Central Station and the City Hall. Escalators right next to the congress centre give you direct access to the Central Station, including railway platforms, subway platforms and the airport shuttle train platform.

The Radisson Blu Waterfront Hotel is situated in direct proximity to the venue, which makes it ideal for Innoday guests. Please use the link below to book a room at our special Innoday rate.


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Contact
Programme & Event Director:
Mathias Dittrich
+ 46 (0)708 445 448
Event Manager:
Marie Höglund
+ 46 (0)708 634 850