Robert Beideman

Robert Beideman is the Chief Solutions and Innovation Officer of GS1, where he and his teams consult with and advise businesses, organisations and industries on how to transform, adapt and thrive in a time of unprecedented change. The focus of this work is to leverage global standards, services and solutions to help the industry reduce costs, remove friction and create better experiences for those that they serve.

Beideman is a published landscape photographer, a licensed sea captain and an author with a formal education in physics, systems engineering and international business. He also loves coffee and believes that the intersection of "that which is possible" and "that which is needed" is where all the fun stuff happens.