Frida Åkerlund

Frida Åkerlund is Head of Insights and partner at Retail Academics, who specializes in data-driven development of in-store sales and shopper experience for retailers and brands. On the back of data-driven shopper centric methodology and in-depth retail knowledge, Retail Academics turn shopper understanding into real action and value.

Based on her experience as a sales representative in store, as well as from her studies at Stockholm School of Economics, Frida has developed rare skills in translating static project results into actionable shopper insights. 

These skills have come in handy during her recurring involvement as a speaker at various events and seminars. Frida received the highest-ever speaker rating at ClearOn's seminar ClearEvent last autumn.