There are two, roughly equal, parts to Henrik Sjödin’s career. One is the academic part, as he holds a Ph.D. from the Center for Consumer Marketing at Stockholm School of Economics, where he researched and taught brand strategy, marketing communications, and consumer behavior.
The other has unfolded in business, at leading communications agencies. Since 2013, Henrik works as a strategist at Åkestam Holst, recently named Adweek International Agency of the Year.
Henrik co-authored ”Reklam – förståelse och förnyelse” with Sara Rosengren, and writes about behavior at resume.se.
Henrik will be moderating the two sessions with Professor Byron Sharp.