Gunilla Asker


Gunilla Asker, CEO of the Swedish daily Svenska Dagbladet (SvD) since 2009, has been responsible for developing and implementing SvD's multichannel strategy which serves to meet the new market and business needs that the digital development implies. She first entered the media sector in 2005 when joining SvD as Marketing and Sales Director. 

Gunilla Asker graduated from Uppsala University in 1988 with an International Master of Business Administration. She joined Unilever as a trainee and then spent 13 years with the company where she worked successfully with strategy, branding, marketing and sales. In the years that followed, Gunilla was Vice President for Marketing and Corporate Communications at SJ AB (Swedish Rail) and later Division manager of Custom research at Research International.